At 300+ stores in India. Here is the GSMArena article. I’m using their headline.
Xiaomi set up an innovative smartphone distribution model (relative to competitors), initially selling ~70% of its smartphones online. That helped it avoid channel markup, which kept retail prices low. But if many of your products are intended for first-time smartphone buyers, and they don’t have an Internet device, it hard to reach them online. And if you’re competing against local brands (e.g., Micromax), it’s hard for consumers to assess your product. Stores will help.
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