Apple Unit Share Reaches All-Time High in Urban China; Captured 27% of the Smartphone Market

From Kantar Worldpanel:

The latest smartphone sales data from Kantar Worldpanel ComTech for the three months ending in February 2015 shows that Apple’s iOS sales have reached an all-time high in urban China where it captured 27.6% of the smartphone market.

Source: Kantar Worldpanel, April 2015. “m/e” means “month ending”.

Market share means little. Market share multiplied by a product range (iPhones) with ~45% gross margins, means you’re doing a lot of things that consumers really value.