It’s been seven months since Apple released its iPhone 6 models. Supply and demand have settled, so it’s a good time to see how popular the 6 Plus model is, compared to other available iPhone models.
Data from Mixpanel, a web and mobile app analytics firm, gives us some insight. It shows how important iPhone 6 Plus is to Apple’s smartphone business. The 6 Plus drives about one-fourth of current generation units and it drives about one in twelve of total iPhone units. It satisfied a meaningful number of consumers who wanted a larger display model, and it likely retained or acquired a decent number of consumers who would have otherwise opted for an Android smartphone.
(While Mixpanel doesn’t specify the geographic coverage of its data, I’m assuming it’s essentially global. In other words, I’m assuming sites and apps using Mixpanel overlap heavily with the markets where iPhone sells the most: USA, China, UK, etc.)