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Apple and the Self-Surveillance State

April 13, 2015

A piece by Paul Krugrman, in the New York Times. Worth reading for his perspective on “the Varian” rule and saving time.

Wearables like the Apple watch actually serve a very different function — indeed, almost the opposite function — from that served by previous mobile devices. A smartphone is useful mainly because it lets you keep track of things; wearables will be useful mainly because they let things keep track of you. […]

But will people want a Disney-like experience out in the alleged real world? Almost surely the answer is yes.

Consider the Varian rule, which says that you can forecast the future by looking at what the rich have today — that is, that what affluent people will want in the future is, in general, something like what only the truly rich can afford right now. Well, one thing that’s very clear if you spend any time around the rich — and one of the very few things that I, who by and large never worry about money, sometimes envy — is that rich people don’t wait in line.

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Filed Under: Apple, Smartwatches, Wearables - Other

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