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Android Wear’s New Strategy for Success in the Apple Watch Era

May 5, 2015

Jared Newman, writing for Fast Company, outlines his take on Android Wear’s updated strategy. He essentially makes these 5 points.

  1. Always-on Display for Apps: Keeps the app visible so that you don’t have to touch or gesture to see the content.
  2. Better App Launcher: To make it easier to launch apps. Previously, Google Wear’s main focus on notifications.
  3. Allow Users to Create Their Own Google Now Cards: To avoid notification overload from both Google Now and apps.
  4. Custom Voice Actions: Commands like “What movies are playing” on Flixster.
  5. iOS Support: To attract valuable iOS users.

iOS support could be the killer feature, IF it’s robust enough: allowing users to do things like send messages, use Google Now, etc.

The central question is, how robust *can* it be? Pebble’s app, Jawbone UP’s app – they’re all very basic. Will that change? We’re getting closer and closer to finding out.

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Filed Under: Android Wear, Google, Interface, Smartwatches

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