Link to Alistair Barr’s WSJ’s story. I’m not sure why we didn’t see this action 5 years ago.
On the topic of format: There’s got to be an optimal middle ground between the most user-friendly ads and the most business-friendly ads. Some of these ad descriptions harken back to Apple’s iAd debut, where one of iAd’s defining features was richer, more helpful. That’s not to say iAd has been a tremendous success.
Personally, I’m looking forward to this. Good ads make reading more interesting and are sometimes helpful. Poor ads… essentially destructive.