The growth in phablets from only a year ago is staggering: In January 2014 phablets accounted for only 6 percent of the used devices. In March 2015 the phablet share more than tripled to 20 percent!
Then today, from Kantar, US Phablet Market Soars:
Phablets claimed 21% of all US smartphone sales in Q1 2015 – nearly quadrupling their 6% share from the first quarter of 2014, according to the latest Kantar Worldpanel ComTech market share data.
Apple iPhone 6 Plus took 44% of this segment. Screen size was cited as the main reason for buying a particular phone by both iOS and Android buyers at 43% and 47%, respectively.
Samsung definitely made the right choice in going big, in this case years before Apple.