Good words on experience design by John Gruber, on the The Talk Show last week:
I think this is how a lot of first run experiences go wrong: the team that makes it gets into it and gets it, and understands it, and loses track of what it would be like to [use it on the] first day, and then you feel “oh my god, this thing [is driving me nuts]”.
Yes. And there’s the related danger of knowing all the little work-arounds and compensating actions that make your product tolerable. But of course, new consumers won’t know those. So what can you do? Keep getting perspectives from others. Ideally, in your target market but new to your product. And get some distance from your product (time, sleep).
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