Here’s the article at Phone Arena. Xiaomi likely aims to achieve the following:
- Gauge demand for its products (accessories will provide some indication).
- Prepare web operations to serve these different markets.
- Increase name recognition (e.g., via buzz like the Phone Arena article) so that, if/when it sells smartphones in these markets, its name doesn’t sound completely new to consumers.
Accessories are high-margin products, helping pay for this experiment.
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