The problem with wearable technology might just be that nobody particularly wants it. Not if you call it “wearable technology,” that is. That’s the conclusion proffered by Marcus Weller, the chief executive and cofounder of Skully, the maker of a “smart” motorcycle helmet. […]
In fact, one of his most useful and actionable observations — especially for an audience full of people making wearable tech products — is that the word “wearable” really doesn’t work in marketing campaigns. It’s actually off-putting.
Instead, Weller advises wearable makers to focus on what their product enables customers to do: Ride safely, enjoy life better, have more fun, or be more productive.
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