One of the interesting facets from Xioami’s launch in Brazil is its “Pick Mi” service (below). Curiously, it’s aimed at product service. TBD if Xiaomi intends to expand its scope to include home delivery. Note that the language is generic, referring to “devices”, rather than only to smartphones. A simple nod to the fact that Xiaomi sells a range of consumer electronics.
From Xioami’s press release (at the bottom of this link):
As Xiaomi hits the ground running in Brazil, it is offering a unique home pickup service called “Pick Mi”. This allows users to send in devices for servicing when necessary, without having to leave their homes. Details are available on Mi Brazil’s official website.
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