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Zeroth, Qualcomm’s Effort to Put AI in Your Smartphone

July 9, 2015

Kevin Fitchard, for GigaOm (when it was still operating) wrote an interesting piece on Qualcomm’s “Zeroth” technology, expected soon. It’s from March, but still very relevant.

New cognitive computing technology Zeroth […] aims to bring artificial intelligence out of the cloud and move it – or at least a limited version of it – into your phone. […] I sat down with Qualcomm SVP of product management Raj Talluri, who explained what Zeroth was all about. […]

Zeroth […] will perform basic intuitive tasks and anticipate your actions, thus eliminating many of the rudimentary steps required to operate the increasingly complex smartphone, Talluri explained. […]

The most basic use case would be taking better photos as it can optimize the shot for the types of objects in them. It could also populate photos with tons of useful metadata. Then you could build on that foundation with other applications. Your smartphone might recognize, for instance, that you’re taking a bunch of landscape and architecture shots in foreign locale and automatically upload them to a vacation album on Flickr. A selfie might automatically produce a Facebook post prompt. […]

Other examples of Zeroth applications include devices that could automatically adjust their power performance to the habits of its owner or scan its surroundings sensors to determine what a user’s most likely next smartphone action might be. […]

Zeroth itself isn’t a separate chip or component. It’s a software architecture designed to run across the different elements of Qualcomm’s Snapdragon processors […].

Exciting. It wouldn’t surprise me if Apple’s enhancements to Siri use similar technology. I’m not sure of the approach that Android, Google Play Services, or Android vendors will take. Perhaps, for instance, Google Now will simply take advantage of Zeroth capabilities for Google-Now-Relevant functionality, while the OEMs apply Zeroth to other consumer problems.

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Filed Under: Intelligent Assistance, Machine Learning, Processors, Qualcomm, Smartphones

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