We estimate Apple Watch shipped 4.0 million units and captured a dominant 75 percent smartwatch marketshare worldwide in Q2 2015. Apple Watch launched in sixteen major countries and saw decent take-up from iPhone loyalists in the United States and elsewhere. Apple Watch has clearly raised the bar for the global smartwatch industry. The ball is now in the court of rivals, like Samsung, to respond.
4M units. 75% unit share, globally. Without even really being global yet.
By the way, I usually shrug when I see unit market share. It’s of limited use. But for a new category like this, it’s interesting. What’s better than unit market share? Profit market share. What is Apple Watch’s profit market share? Probably above 95%.
One way to think about how Apple achieved this success is here, though it’s hardly comprehensive.