Andy Sharman, for the Financial Times:

Digital prototyping could also help bring down the industry’s glacial development times as carmakers try to keep up with new rivals from Silicon Valley, such as Tesla, Google and, potentially, Apple. Rapid prototyping, used by tech companies, helps them bring products to market much faster than the four years it typically takes a car to get off the ground.

“The Apples and Googles […] have a completely different approach to how to develop a product,” says Daniel Hirsch, a manufacturing expert from PA Consulting.

The phrases “bring down […] glacial development times” and “completely different approach” caught my attention.

Share: