Good words by Noah Kagan, head of SumoMe, writing on TechCrunch. His article is called You’re Still Modeling Growth Incorrectly.
That’s the catch. In life, we don’t get to choose our growth rate. We can only choose what we put into our work, and the growth rate emerges from the other end as an output of what we’ve done.
In Andrew [Chen’s] words, when you’re creating your model, “rather than assuming a growth rate, the focus should be deriving the growth rate.”
That process of deriving the growth rate is what creates an actual plan you can execute. I’ll tell you how.