- Unfortunately, Google is struggling with a number of issues that will limit its ability to keep Google Now far ahead of its competitors unless it moves fast.
- First. Its latest innovation Now on Tap (see here) which has the potential to meaningfully improve Google’s data collection, requires Android M to work.
- Google’s inability to update the software on its devices means that it could be 2017 or 2018 before Android M will be mainstream (see here).
- Second. Many of the core team who developed Google Now have left the company after their creation was folded into the core search business against their wishes.
- Cortana on Android is another move by Microsoft to make its ecosystem operating system agnostic, aiming instead to encourage users to like and spend time with its services.
- This is exactly the right strategy for Microsoft to become an ecosystem company but […] there is still an awful lot of work ahead.