Teresa Rivas, for Tech Trader Daily, fills us in on Morgan Stanley’s view of iPhone growth:
Analyst Katy Huberty and her team see three main core drivers for iPhone growth, unique to this product cycle. […]
More detail on each of her points:
Apple is less than 1⁄3 through the upgrade cycle. Only 27% of the 82% of US consumers who planned to upgrade to the larger screen iPhone have done so to-date […]. […]
Installment / leasing plans allow Apple to be more price competitive against other smartphones like Samsung Galaxy, despite higher retail value. […]
China will be in the first tranche of regions launching the iPhone 6S/6S+, supporting unit growth. We believe smartphone users in China are trading up to higher-end devices as evidenced by the mix shift towards $300+ handsets .
