The new Volvo XC90 SUV […] has a feature called Pilot Assist that completely takes over driving in low-speed roads. As long as you’re going under 30 mph, the car can steer, brake, accelerate and keep you in your lane. […]
The feature is pushed as a way to alleviate the stressful foot-pumping that comes with stop-and-go traffic. By focusing on this narrow problem, Volvo makes the benefits of their system both obvious and relatable. […]
This is a smart tactic. If you tell somebody that a car will drive itself, you risk scaring them—or hearing that all-too-common response that often comes along with new consumer technologies: “Why do I need this in my life?” By focusing on specific use cases such as stop-and-go traffic, manufacturers such as Volvo effectively answer that question.