Good words by Microsoft executives at Tuesday’s Microsoft Windows 10 event:
We design our Microsoft devices to create and re-invent categories.
— Terry Myerson, EVP of the Windows and Devices Group
We’re making great progress towards our aspiration we shared in January: to move people from needing Windows, to choosing Windows, to loving Windows. […]
What matters most is the mobility of your experience, not the mobility of any single device. Because as devices come and go, and evolve, you persist. And the journey of personal computing has taught us this single lesson: No single device will be a hub of activity forever. The hub is you. […]
The concept of building a new device for an application experience is best brought to life by Surface*. […]
Every successful company has a soul, a unique sensibility that is the soul of its inspiration and its creativity.
— Satya Nadella, CEO
Regarding Myerson’s comments: good reasons. By the way, while I didn’t pick out any particularly exciting, stand-alone comments from Panos Panay, the CVP of Surface Computing and the head of the hardware division, he was the best presenter. When he introduced the new Lumia smartphones and the Surface products, he spoke authentically, with energy, and went beyond “what”, to explain “how” and “why”.
*I would preface this sentence with “At Microsoft”, because clearly Apple excels at this.