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Tim Cook on Cars

October 21, 2015

When I look at the automobile, what I see is that software becomes an increasingly important part of the car of the future. You see that autonomous driving becomes much more important in a huge way in the future. And so a lot of the major technologies in the car shift – electrification, etc. – they shift from today’s combustion-engine-centric kind of focus. And so it would seem like there will be massive change in that industry, massive change. […]

The interface in [the car] is probably not the thing – if you listed out the top ten things you love about the car – it would probably not be on the top ten list. […]

– From Brian R. Fitzgerald’s coverage of Tim Cook’s appearance at WSJDLive 2015

I do think that industry is at an inflection point for massive change, not just evolutionary change.

– From Geoffrey Fowler’s coverage in the WSJ live blog of the event

__________

Related Slides & Posts

For a high level view on change in the car industry, see the two slides below:

Mobile Forward 00401 2015-09-29Mobile Forward 00396 2015-09-22

 

 

 

 

 

 

And their respective posts:

Cars: Better than Ever. Worse than Possible. (Part 2)

Apple Car: Navigating the Transition

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Filed Under: Apple, Cars

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