When I look at the automobile, what I see is that software becomes an increasingly important part of the car of the future. You see that autonomous driving becomes much more important in a huge way in the future. And so a lot of the major technologies in the car shift – electrification, etc. – they shift from today’s combustion-engine-centric kind of focus. And so it would seem like there will be massive change in that industry, massive change. […]
The interface in [the car] is probably not the thing – if you listed out the top ten things you love about the car – it would probably not be on the top ten list. […]
– From Brian R. Fitzgerald’s coverage of Tim Cook’s appearance at WSJDLive 2015
I do think that industry is at an inflection point for massive change, not just evolutionary change.
– From Geoffrey Fowler’s coverage in the WSJ live blog of the event
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Related Slides & Posts
For a high level view on change in the car industry, see the two slides below:
And their respective posts:
Cars: Better than Ever. Worse than Possible. (Part 2)
Apple Car: Navigating the Transition
