Note that this is analogous to showing Apple’s share of the overall handset market (i.e., not just smartphones); Apple doesn’t sell the most handsets, either. But what really matters is profit share. If IDC or any analyst firm estimated operating profit from wearables, Apple would be in first place. And it’s just getting started, in terms of distributing Apple Watch and, more importantly, in terms of capitalizing on Apple Watch’s hardware and software platforms (you may need to scroll down a bit).
Shares of mobile device and navigation company Garmin (GRMN) are down 27 cents, or 0.6%, at $46.22, at after Citigroup’s Jeremy David cut his rating on the shares to Sell from Buy, and cut his price target to $42 from $68, writing that the company’s fitness watches could lose market share to Apple‘s (AAPL) Apple Watch and others.
Question to ponder: Why doesn’t Garmin dominate today’s smartwatch market? Smartwatches are computers. Relative to them, Garmin’s devices are like yesterday’s “feature phones”. They have a limited set of capabilities, and they don’t harness the power of a strong OS or strong processors. Garmin opted not to develop proficiency in these areas, choosing instead to stick to its core: specialized GPS devices (primarily) for a range of markets. But in today’s smart device world, that choice comes with a price.