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Toyota Executive: “Toyota has to change its ways” to Move Forward

October 17, 2015

Yoko Kubota, for The Wall Street Journal:

“It wouldn’t be easy for gasoline and diesel cars to survive,” [Toyota Senior Managing Officer] Mr. Ise told a media briefing in Tokyo. “With such massive decline in engine-powered cars, it’s like the world is turning upside down and Toyota has to change its ways.”

Toyota’s vision highlights its bet on hybrids and fuel-cell vehicles as pollution concerns grow and auto makers compete to identify what could be the dominant next-generation technology to power cars.

I know this is likely a PR-influenced piece, but it’s not a bad sign when a company says it “has to change its ways.”

Filed Under: Cars, Toyota

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