Great find by M.G. Siegler. If you like technology, experimentation, product development — and competing — you’ll find this interesting:
Pixar spends a lot of time building these short films where they can develop technology that they can then apply to their longer films. For us, Paper was like a short film that let us explore a lot of things without the constraint of, a billion people need to be able to use this.
— Chris Cox, head of product for Facebook, talking about the role Paper played in the development of Instant Articles.
UPDATE: A bit more from TechCrunch. I know it may seem like overkill, but experimentation, learning, and making a better product are — for me, and hopefully for you and other readers — evergreen topics.
Many think Facebook’s dedicated news reader Paper was a failure because it wasn’t a hit with tens of millions of users. But like Camera, Slingshot, and Facebook’s other standalone apps, it was designed to provide Facebook with insights about user behavior that it could bring back to its main app. This is how Facebook figured out photo filters and stickers, and now Paper has taught it about the stylized reading experience publishers want to provide.